Keywords

The keyword pipeline is the editorial calendar for your site. IndexPine populates it automatically, but you always have full control over what gets approved, blocked, or prioritised.

How keywords are discovered automatically

IndexPine uses four automated discovery sources:

1. Google Search Console striking distance — queries where your site appears on page 1 positions 8–10 or page 2. These are the highest-ROI targets.
2. Competitor content gap analysis — topics your configured competitors rank for in the top 10 that you have never published.
3. Topical expansion — semantically adjacent subtopics the AI identifies as gaps in your authority map.
4. Trending queries — keywords that are rising sharply in search volume in your niche, detected from search trend data.

Adding keywords manually

Go to the Keywords section of your dashboard and click "Add keyword". Enter the exact keyword phrase. IndexPine will immediately fetch search volume, keyword difficulty, and a list of top-ranking competing pages so you can evaluate it before approving it.

Importing keywords from a CSV

If you have done your own keyword research in Ahrefs, Semrush, or Google Keyword Planner, export a CSV and upload it in the Keywords section. IndexPine accepts a CSV with at minimum one column named "keyword". Optional columns "volume" and "difficulty" will be imported if present.

Keyword states

• Suggested — automatically discovered, waiting for your approval (if manual approval is on).
• Approved — in the queue, will be written next time the autopilot runs.
• Generating — an article for this keyword is currently being written.
• Published — an article exists for this keyword and is live.
• Blocked — you have manually blocked this keyword. IndexPine will never write about it.
• Paused — you have paused this keyword. It stays in the pipeline but is skipped until you un-pause it.

Keyword priority

IndexPine orders the approved keyword queue by a priority score that combines: estimated monthly search volume, keyword difficulty (lower is better), your current ranking position (striking distance gets a bonus), and how recently a competitor published on the topic (fresher competitor content = higher priority for you).

You can override the queue order by dragging keywords up or down, or by clicking the "Prioritise" button on any keyword to move it to the top of the queue.