Site profile
The core brief behind every article — what you do, your niche, your target language and market, and where your blog lives.
The site profile is the foundation of everything IndexPine generates. It is read before every single article to contextualise the topic, adapt the angle, and naturally weave in product references. Spend time here — it pays dividends across every article.
Site name and domain
The site name is the human-readable name of your publication or company (e.g. "HubSpot Blog" or "Driftwood Coffee"). The domain is your root URL (e.g. myblog.com). IndexPine uses the domain to crawl your existing content and detect internal link opportunities.
What you do
Write a clear, one-to-three sentence description of your product or service. Be specific. "We make project management software" is too generic. "We make project management software designed for remote software engineering teams at companies with 10-200 employees" gives the AI enough context to naturally insert relevant product angles into articles.
Niche
Your niche is the semantic domain your content lives in — the broadest topic cluster you want to own. Examples: "B2B SaaS marketing", "residential real estate in Texas", "specialty coffee roasting", "personal finance for freelancers". IndexPine uses this to limit keyword discovery and competitor analysis to relevant topics.
Primary language and target market
Select the primary language your content should be written in and the geographic market you are targeting. These are separate settings: you might write in English but target Australia (which affects spelling, slang, local references, and pricing norms). IndexPine writes natively in the selected language — it does not translate from English.
Business goal
Tell IndexPine what you want articles to accomplish: generate leads, drive product sign-ups, sell affiliate products, grow newsletter subscribers, or build brand authority. This changes the closing paragraph and CTA strategy for every article.
Your blog URL
Enter the full URL where your blog lives — e.g. https://myblog.com/blog. IndexPine uses this to construct internal links and to verify article URLs after publishing.